Shipbuilding (Dhow-building) is a Sur tradition, culture, and way of life. It is a city where craft thrives and is also a source of pride for its residents. Sur has a diverse set of cultural values, one of which is certainly hospitality. Sur's people are kind and friendly, and they hold hospitality in high regard.

Sur has preserved its Arabian flair despite being a historic town with strong Omani roots. Local foods must be tried here, as there are numerous local restaurants that cater to both locals and tourists.

Sur was once one of Oman's most important trading ports. Sur was a historically major trading port, and Ibn Battuta even mentioned it as a commercial powerhouse. Sur's dhow yards are world-famous, and it is also the birthplace of the legendary sailor 'Sinbad'. The city is known for being one of the ancient world's great shipbuilding settlements, and it has had trading contacts with China and India since the 6th century.